50 FREE direct mailers, act now!

Time is running out to take advantage of our special promotional offer for 50 FREE full-color direct mailers (minimum order 500). Direct mail is a cost-efficient, easy-to-use and effective marketing tool for your small business or organization. Get the word out and order your mailers TODAY! Simply email mbartech@bellsouth.net to receive the promtoional code. Call with this code and start the short process of bringing more customers through your door!

mixing fonts

A few weeks ago, I found myself designing a bridal shower invitation for a close friend of mine. I finally found the artwork I wanted to use and had all the copy approved and ready to go. As I scrolled through the 200+ fonts, I slowly became overwhelmed at the possibilities. Would Times be too boring? Would Beautiful be to scripty? How about Georgia? Being a project coordinator by trade does not lend itself to choosing fonts with great success. So I did what most people do and what I certainly have done in the past...trial and error. Two hours later, I had finally found a nice match, Berthold Script and Garamond Regular. Happy with my selection, I printed them up and stuck them in the mail and had a wonderful shower as a result. Now in the aftermath, I'm left to wonder, does picking fonts have to be such a stab in the dark? I googled some font solutions and stumbled upon a blog entry that had a handy pdf form for picking fonts. Boy was this a find. Not only does it cross reference complimentary fonts, but also tells you in what degree they agree! I simply had to post this in our blog so that all you out there struggling for great matches, may save yourself an hour or two. Download the pdf at http://www.thethinkingblog.com/2007/08/how-to-mix-fonts-typeface-cheat-sheet.html.

going mainstream: a turn toward tech

Marking an important turning point, Artech lauched its new website on Tuesday, August 14th. What makes this seemingly simple addition such a huge deal? The printing and design industry once was marked by manufacturering plants, the-larger-the-better presses, manual typesetting and low price bidding. The industry has evolved over the years and so have we. Wanting to reflect our internal changes, we developed a marketing plan that would communicate to our customers what it is, exactly, that we do. The website design was a large part of this plan to become more mainstream. Check out our new specialization categories (solutions, golf, spa, and .org). The solutions category covers all general work we do each and every day. The other categories are speicalized for particular customers and offer products unique to their respective industries. We are adding to our content and tweaking website issues daily. Come visit us and see how we've changed. http://www.artechgraphicsinc.com/

6 reasons why direct mail works

I recently read an article that caught my eye with its clever title, "Going Postal" by Bob Hall featured in the magazine "Quick Printing" (Aug. 2007). It highlighted 6 key advantages to using direct mail. I have found each point to be compelling and I thought you may benefit from the list. Here they are... Direct mail is: "1. Targeted: you can focus on a specific audience, 2. Personal: You can address customers by name, 3. Flexible: It can be sent in a variety of formats, 4. Tangible: You can hold it in your hand, 5. Measurable: You can track responses, and 6. Cost Effective: It reaches who you want to reach. You can read the helpful article in its entirety at http://quickprinting.com/print/Quick-Printing/Going-Postal/1$3101. Remember that Artech can assist you in designing, producing and mailing your direct mail pieces. Happy Mailing!

50 FREE mailers

This week Artech has taken some of its own advice and sent out a direct mailer to local Mint Hill business owners. We are announcing our kickoff by offering a special promotion to mailer recipients. Mentioning the promotion code will ensure 50 FREE mailers (min. order of 500) that you can design yourself or ask us to help. If you'd like to take advantage of this special offer, just drop me an email (mbartech@bellsouth.net) and I'll let you in on the code. Market with direct mail and see an increase in your revenues!