6 reasons why direct mail works

I recently read an article that caught my eye with its clever title, "Going Postal" by Bob Hall featured in the magazine "Quick Printing" (Aug. 2007). It highlighted 6 key advantages to using direct mail. I have found each point to be compelling and I thought you may benefit from the list. Here they are... Direct mail is: "1. Targeted: you can focus on a specific audience, 2. Personal: You can address customers by name, 3. Flexible: It can be sent in a variety of formats, 4. Tangible: You can hold it in your hand, 5. Measurable: You can track responses, and 6. Cost Effective: It reaches who you want to reach. You can read the helpful article in its entirety at http://quickprinting.com/print/Quick-Printing/Going-Postal/1$3101. Remember that Artech can assist you in designing, producing and mailing your direct mail pieces. Happy Mailing!