Tuesday, October 23, 2007

Add Google to Payroll


The internet is where it's at. Or so people keep telling us. Small businesses are often slow on change and frankly a little behind the times when it comes to technology. However, more and more of us locals are trying to figure out how to harness the power of the internet to bring more business through our doors. I've done some research and it seems that a great and cost-effective avenue to try is GoogleAdWords. Information can be found at www.adwords.google.com. Here's how it works: You choose the keywords that best describe your business in the most unique way. When people search google for your keywords, then your ad appears (the one you create yourself). When you set up your account, you bid for an amount of money you will pay when a person clicks your ad. For instance, you can decide you want to spend no more than 2 cent a click. Everytime someone clicks your ad, it will only cost 2 cent, and in return, you get a qualified lead and hopefully a sale leading to cash in your pocket. Go to the website and check it out. Remember to come back to our blog and tell us how it went.

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