Pass "Congratulations!" around and you may just boost your sales along the way. We all like to get a pat on the back every once in awhile. You just can't hear "good job" too many times in a week.
A customer of ours is in insurance. He had a great idea to help market his company in an unobtrusive way. Here's what he did: He compiled a list of local award-winning companies and sent to each a hand-written congratulatory card emphasizing their accomplishments. At the bottom he simply signed his name, of course adding his company name as well.
Sneaky or just plain smart? I tend to air on the brilliant side. What better way to get your name in front of some prospective award-winning, fast growing companies than to pay them a compliment? Think about it, a kind word may work wonders.
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