Marketing from Within

Do your employees know your marketing plan? So many times, small businesses focus so much on the outside, that they foget who's making it happen on the inside. Inform your employees of your marketing strategies so that they too can be valuable sales people on your team. Each employee, from President to Maintenance should know your company's vision, mission, marketing goals and events. Your customers most likely interact with different employees at different times. Each interaction is an opportunity for another sale or at least a small chance for your employees to talk positively about your company. Ways to include your employees are:
1. Weekly Meetings
These can be brief 5-10 min. meetings on Monday mornings that serve as a sort of "State of the Business Address." Keep it brief so that your production is not inhibited.
2. Internal Newsletter
Is email the best way to reach your employees? Type out a short weekly or bi-weekly newsletter announcing any new strategies or events being planned. Encourage them to talk up your company with their friends and professional connections. This is a great way to increase excitement and personalize your work environment. Remember to add fun photos and graphics.
3. Stick it Up
Simply post a flier on the corkboard in the coffee room making employees aware of your marketing efforts. Announce changes to the website, new products being launched, and events or expos being promoted.