Tasty Loss Leaders Make for Satisfying Revenues

Everyone has seen a fish bowl sitting on the local deli's counter boasting a "FREE LUNCH" to the lucky winner of a business card drawing. I'm sure you've tried your hand at one of these contests and maybe even folded a card corner or two to increase your chances. What appears to be a harmless little giveaway designed to make a restaraunt more friendly and fun is actually a genius marketing plan in disguise. Not only do they get the customer excited about their lunch and create instant word of mouth marketing but this little collection of voluntarily dropped business cards contains the coveted ingredients for a qualified marketing list.

Use your creativity and see what kind of loss leaders you could use to get the names you know will be interested in your product. Just remember the rules: no SPAM, no annoying phone calls, and no list sharing. Have fun with it and remember that a $5 loss could lead to a big win!