Save a Stamp and add Advertising to your Outgoing Mail

Statement Stuffers as Advertising:
You've seen them. They usually come in your bank statement envelope or your utility bill. Before you stop reading and go Google searching for "marketing ideas that really work," think about how you treat your snail mail and how a stuffer could work for you.

These days, we get fewer and fewer items in our physical mailboxes, and more and more junk in our e-mail inboxes. I'll venture to guess that at least half, if not most people treat their mail like I do:

When I get home, it's a small treat to go down our sidewalk to our mailbox. I peer inside, hoping to find a new magazine, card from a friend, sales papers (I love sales papers)...let's face it, anything but a bill gets me pretty excited. I then go inside with my new treasure and sit comfortably on my couch. I actually end up giving each peice quite a bit of attention since only a few come per day...
I then do a general sorting:
1. Things I want to look at to the left
2. Things I don't care about to the right

Anything that's a bill gets opened because I'm curious about the amount. Just the other day, I nervously opened my $300 electric bill for my 1100 sq. ft house. While in shock, you better believe I read the envelope stuffer titled "How to Decrease your Energy Bill." The stuffer listed tips and tricks to lower my energy costs: free interesting and relevant information for the taking. This company capitilized on the stamp it was already paying for and reinforced their name, brand, and service all through a little envelope stuffer.

I will probably use the same amount of electricity next month because I don't think it will be any warmer ouside, but I will remember the electric company's name all the more. And everytime I see an idle electrical applicance plugged in sucking away my money for no reason, I'll think of them while I pull the plug.

What ad could you stuff?